OneTrust

Data is widely recognized as the lifeblood of the modern enterprise. However, the exponential rate at which it is being generated means that it is crucial that organizations have the capability to manage it effectively to ensure its confidentiality, integrity, and availability. These requirements are instantly recognizable as the three principles of information security, which means that in the modern business context, data and security are inextricably linked. But businesses can only use and protect the data they know about, which is why Data Catalogs are becoming increasingly important in the context of optimizing the value  of business data.

Martin Kuppinger, Principal Analyst at KuppingerCole Analysts, will look at the emerging role of Data Catalogs for a variety of use cases, with specific emphasis on Data Governance and Data Privacy. He will list and explain core capabilities he expects to see in such solutions, and will talk about the trends in the market. Sam Gillespie, Data Governance Offering Manager at OneTrust will explain the business benefits of trust in data, how to achieve that, and how to use it to build an enduring relationship with consumers. He will also discuss why strong collaboration between data, privacy, marketing, and ethics teams is essential to building trustworthy data-driven practices.

Protecting user privacy has become much more complicated as of late. Organizations must optimize consent rates while ensuring compliance with ever-changing global regulations and frameworks. They must look critically at their own processes to identify gaps or failures to meet privacy regulations. And organizations must find ways to effectively manage consumer requests, meticulously document processing activities and data transfers, and stay on top of a rapidly evolving regulatory landscape. Challenging, yes. But absolutely necessary.